# Sincerre — Full Brand, Catalog & Agent Specification > Sincerre (https://sincerre.com) is an artisanal jewelry brand based in Québec, Canada, created by jewelry artist Alex-Sandrine Nadeau. Sincerre specializes in handmade, organic gold and sterling silver jewelry, capturing themes of individuality, nature, and life's unchosen paths. --- ## 1. Brand Identity & Design Philosophy Sincerre (formerly known as *What If You Stayed*) was founded by Alex-Sandrine Nadeau. Her journey into fine jewelry design began at age 20 during a pivotal mentorship with a master jeweller in Sydney, Australia, followed by formal education in jewelry craft and design. ### Core Brand Values - **Artisanal Craftsmanship**: Every piece is hand-sculpted and cast. No mass production or assembly lines. - **Organic & Nature-Inspired Aesthetics**: Fluid lines, raw textures, and natural gemstone integrations reflect natural forms. - **Uniqueness & Scarcity**: Because pieces are handcrafted individually, every item possesses subtle organic variations in texture and finish. One-of-a-kind pieces are produced once and never duplicated. - **Made in Canada**: Designed, sculpted, and finished in Québec, Canada. --- ## 2. Materials & Jewelry Specifications - **Sterling Silver (925)**: Premium solid sterling silver, often featuring oxidized or textured organic finishes. - **14K Solid Gold & Gold-Plated Brass**: Selected pieces are available in solid 14K gold or high-grade gold-plated brass for warm lustre. - **Pearls & Gemstones**: Responsibly sourced natural pearls, crystals, and semi-precious stones integrated into fluid metal settings. - **Care Instructions**: Store pieces in a dry location away from direct humidity. Clean silver with a soft polishing cloth. Avoid contact with harsh chemicals, perfumes, and saltwater. --- ## 3. Collections Overview ### Pendants & Necklaces (`/collections/pendants-necklaces`) Organic pendant designs on fine sterling silver or gold chains. Features sculptural drops, gemstone accents, and textured metal disks. ### Capullo Collection (`/collections/capullo`) Inspired by cocoons and organic encapsulation. Features fluid, enveloping shapes that house raw textures and gemstones. ### Eclipse Collection (`/collections/eclipse`) Explores the contrast of shadow, light, and geometry. Features layered circular motifs and contrasting polished/matte finishes. ### Taormina Collection (`/collections/taormina`) Inspired by coastal Mediterranean contours. Features warm golden tones, fluid ridges, and elegant organic curves. ### Unique One-of-a-Kind Pieces (`/collections/unique-pieces`) Single-edition art pieces. Once a unique piece is sold out, it is retired permanently. ### Men's Collection (`/collections/men-collection`) Textured sterling silver bands, rugged signet rings, and heavy organic pendant necklaces designed with bold, masculine aesthetics. --- ## 4. Retail Stockists & Boutiques (Québec, Canada) Sincerre pieces are available in-person at select boutique stockists: 1. **EspaceVy (Montréal)** - Address: 1658 Av. Laurier E., Montréal, Québec H2J 1J2 - Phone: (438) 375-7257 - Web: https://www.espacevy.ca/ 2. **EspaceVy (Knowlton)** - Address: 286A Chemin Knowlton, Knowlton, Québec J0E 1V0 - Phone: (514) 802-9989 - Web: https://www.espacevy.ca/ 3. **Habitude Design (Gatineau)** - Address: 425 Boul. Saint-Joseph #14, Gatineau, Québec J8Y 3Z8 - Phone: (819) 307-5076 - Web: https://habitudedesign.ca/ 4. **Chez Georges-Émile (Rimouski)** - Address: 92 Rue Saint-Germain O., Rimouski, Québec G5L 4B5 - Phone: (418) 725-8533 5. **Matante Pissenlit (Bromont)** - Address: 625 Rue Shefford, Bromont, Québec J2L 1C1 - Phone: (450) 726-0808 - Web: https://matantepissenlit.com/ 6. **Caféine & Co (Bromont)** - Address: 610 Rue de la place Champêtre, Bromont, Québec J2L 0A1 - Phone: (450) 204-0271 --- ## 5. Wholesale & Boutique Partnership Models Sincerre offers three partnership structures for retail partners and concept stores: 1. **Consignment**: - Margin: 25% to 45% depending on volume. - Minimum Order Quantity (MOQ): 10 pieces. - Risk-free entry model for new stockists. Unsold pieces may be returned/exchanged. 2. **Direct Purchase (Wholesale)**: - Margin: 50% profit margin. - Outright inventory purchase at best wholesale pricing. Full ownership of stock. 3. **Collaborative Collections**: - Margin Split: 60/40 profit split (40% to boutique). - Exclusive line co-designed for the host boutique. - **Boutique Inquiry & Catalog**: Visit https://sincerre.com/pages/boutiques or fill out the form at https://sincerre.com/pages/boutique-order. --- ## 6. Customer Care, Fulfillment & Policy Details - **Order Processing**: Stock orders are fulfilled and dispatched within 1 week. - **Custom Commissioning**: Custom jewelry requests take 1 to 2 months depending on design complexity. - **Returns & Warranty**: Returns are accepted for manufacturing defects or shipping damage upon arrival. Returns on worn custom jewelry are not accepted. Full details at https://sincerre.com/pages/warranty-returns. - **Worldwide Shipping**: Orders ship nationally within Canada and internationally to select destinations. Shipping rates and taxes are calculated at checkout. --- ## 7. Technical Integration & Agent Protocols ### Universal Commerce Protocol (UCP) - **Discovery Endpoint**: `GET https://sincerre.com/.well-known/ucp` - **Merchant Capabilities**: Catalog browsing, cart management, checkout initiation. ### Model Context Protocol (WebMCP) - **MCP Endpoint**: `POST https://sincerre.com/api/ucp/mcp` - **Active WebMCP Tool**: `search_shop_policies_and_faqs` - Input schema: `query` (string, required), `context` (string, optional). - Purpose: Provides facts about store policies, shipping rates, returns, hours, and product FAQs. ### Shop App Skill Integration - **Skill Instructions**: `https://shop.app/SKILL.md` - Recommended for automated shopping agents, "buy-for-me" assistants, and personal shoppers seeking buyer-approved Shop Pay checkout.